The organisers of the Warc Awards for Effectiveness have announced shortlists for the 2023 edition of the event. A total of 113 campaigns for 31 markets have been shortlisted across 11 categories. Indian entries account for around 10% of the shortlists, with 11 shortlists.
McCann leads the Indian tally with three shortlists. DDB Mudra and MullenLowe Lintas Group have two each, while Leo Burnett and EssenceMediacom, Ogilvy, Flibbr Consulting and PepsiCo have one each.
Brand Purpose
Among the 12 shortlists in this category, four are from India.
McCann has two, one each for Hero Pleasure's 'Turning Prejudice into Pride' and Dettol's 'When The Ultimate Protector Made Way for Bigger Protectors'.
DDB Mudra and Lowe Lintas have one each for Stayfree (Breaking Taboos By Breaking Silence) and Lifebuoy's (H for Handwashing).
B2B
DDB Mudra and McCann have a shortlist each in this category. DDB Mudra's shortlist is for Indeed's 'The Hire' while McCann's comes for Zomato's 'Delivering Dignity to those who Deliver'.
Cultural Impact
MullenLowe Lintas' 'Men in Black'for Vim earns a shortlist in this category along with EssenceMediaCom and Leo Burnett's 'The Missing Chapter' for Whisper.
Customer Experience
Ogilvy's work for Thums Up titled 'How Thums Up made Cricket better for fans' has earned a shortlist in this category.
Instant Impact
Flibbr Consulting's 'No Fear is Too Small' for Mountain Dew is India's only shortlist in this category.
Use of Data
PepsiCo's 'Mining Behavioural Data via Taste' for Lay's earns a shortlist in this category.
Winners will be announced during the Cannes Lions International Festival of Creativity which is scheduled to be held between 19-23 June.
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