The Warc 100, a ranking of the world’s best marketing campaigns and companies based on performance in effectiveness and strategy competitions in 2016, has been released.
BBDO's 'Share the Load' for Ariel has bagged the 'top advertising campaign' last year.
The top 100 list also consists of Ogilvy & Mather Mumbai and MullenLowe Lintas Group India from India.
India retains its third spot in the country rankings.
O&M's 'End Acid Sale' for Make Love Not Scars is listed at number 15, while 'Future Child' for Lifebuoy credited jointly to MullenLowe Lintas Group India and Singapore is placed at number 21.
Among the world's top creative agencies, BBDO Mumbai is ranked third. Adam & Eve DDB tops the list, which also consists of Lowe Lintas Mumbai (fifth), Ogilvy & Mather Mumbai (seventh) and McCann Worldgroup India (41st).
Among the world's top media agencies, Mediacom Mumbai is placed at number six. PHD Mumbai is also part of the top 50 list and is placed at number 32. Starcom New York tops this list.
Vodafone is the brand of 2016 globally. In Asia Pacific, Ariel gets the honour.