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Sony Sab’s marketing and communications head speaks with Campaign India about the objective behind its rebranded identity, the insight behind the films, the role of BARC data and more...
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EXCLUSIVE: NP Digital's founder, Neil Patel, says Generative Engine Optimisation is already outperforming paid search, email and SMS. He speaks to Campaign Asia ahead of his Singapore trip.
As it layers AI across nearly every product surface, the platform is betting that automation and insight will deepen its hold over creators and advertisers alike.
Greenfield accuses Unilever of silencing the company’s activism.
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