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Now in its third year, the brand’s Milk Bikis ads, featuring Pankaj Tripathi, champion equal parenting—but is it sparking change or just riding a trendy wave?
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The campaign, crafted by ^ atom network, takes a fun route to showcase the home solutions brand’s value-for-money offerings.
Four Indian brands entered the global top 100 ranking.
Results of a survey by iCubesWire found that this indicates the growing need for a shift towards localised, community-driven marketing by brands in India.
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