Campaign India Team
Apr 30, 2009

Volvo eyes Indian luxury car market with S80 campaign

Volvo recently handed over its creative duties to Pickle Advertising. In the past, the business was being handled by Euro RSCG. Post the move, the automaker has rolled out its first TVC to promote the Volvo S80. Mindshare is the media agency handling the business.Watch the TVC here:

Volvo eyes Indian luxury car market with S80 campaign

Volvo recently handed over its creative duties to Pickle Advertising. In the past, the business was being handled by Euro RSCG. Post the move, the automaker has rolled out its first TVC to promote the Volvo S80. Mindshare is the media agency handling the business.

Watch the TVC here:


Volvo S80 from Campaign India on Vimeo.



Positioned as a car for connoisseurs, the TVC captures the exteriors and interiors of Volvo’s flagship sedan along with bringing forth the ethos of ‘corporate social responsibility’. The TVC, built around the creative concept, “Leaders who look after their people deserve to be looked after well”, is an adaptation of their global advertisement.

Said Sudeep Narayan, marketing and PR manager, Volvo Car India, “We are excited about our first TV commercial on Indian screens. With the launch of this commercial we would make in-roads into the luxury car buyers’ mindset.” 

The film has been created by Icon Productions.

Source:
Campaign India

Related Articles

Just Published

17 hours ago

WPP's 'pretty grim' profit warning: stock market ...

Analysts assessed whether further downgrades will be a broader industry issue.

18 hours ago

Green isn’t a colour — it’s a claim you prove

As eco-fatigue sets in, brands faking green credentials risk losing more than trust — they risk losing the plot entirely.

23 hours ago

Scroll less, sniff out the truth first

Bark Out Loud’s new campaign warns pet parents: don’t swap science for social hearsay when it comes to pet care.

23 hours ago

Influence, interrupted: How India’s creator economy ...

From content to commerce, influencer marketing in India is maturing into a data-led, tech-sustained, outcome-driven growth engine.