Volvo eyes Indian luxury car market with S80 campaign

Volvo recently handed over its creative duties to Pickle Advertising. In the past, the business was being handled by Euro RSCG. Post the move, the automaker has rolled out its first TVC to promote the Volvo S80. Mindshare is the media agency handling the business.

Watch the TVC here:

Volvo S80 from Campaign India on Vimeo.

Positioned as a car for connoisseurs, the TVC captures the exteriors and interiors of Volvo’s flagship sedan along with bringing forth the ethos of ‘corporate social responsibility’. The TVC, built around the creative concept, “Leaders who look after their people deserve to be looked after well”, is an adaptation of their global advertisement.

Said Sudeep Narayan, marketing and PR manager, Volvo Car India, “We are excited about our first TV commercial on Indian screens. With the launch of this commercial we would make in-roads into the luxury car buyers’ mindset.” 

The film has been created by Icon Productions.