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Volvo recently handed over its creative duties to Pickle Advertising. In the past, the business was being handled by Euro RSCG. Post the move, the automaker has rolled out its first TVC to promote the Volvo S80. Mindshare is the media agency handling the business.Watch the TVC here:
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.