Raahil Chopra
Jun 09, 2010

Volkswagen Beetle's new TVC reiterates that curves are back

DDB Mudra has launched a new campaign for the Volkswagen Beetle. After the car's launch late last year, Volkswagen has  made some minor design changes to the car and the new campaign looks at reiterating the car's 'Curves are back' positioning. 

Volkswagen Beetle's new TVC reiterates that curves are back

DDB Mudra has launched a new campaign for the Volkswagen Beetle. After the car's launch late last year, Volkswagen has  made some minor design changes to the car and the new campaign looks at reiterating the car's 'Curves are back' positioning. 

Commenting on the new campaign, Bobby Pawar, chief creative officer DDB Mudra, said, “ The Beetle was launched at a time when everyone was running towards size zero and anorexia. With this new commercial we are trying to show that people actually desire curves. The Beetle is a very curvy car. It has never been a car that follows a set pattern. When everyone was looking to go big, the Beetle stayed small. It has always been more than just a car.”
 
WATCH TVC here
 
The TVC has been directed by Christoffer von Reis of Stink Productions. It shows a young slim model walk into a posh restaurant alone. She orders a large spread. Surprised by the order, the waiter asks her if she’s waiting for someone to join her for her meal. 
She replies in the negative and goes on to eat the food with an enthusiasm that astonishes the people on nearby tables, including the restaurant staff. The TVC ends with a super that reads – ‘Curves are back’ and introduces the new Beetle.
 
Credits
 
Agency: DDB Mudra
Client: Volkswagen
Office Head: Rajiv Sabnis
CCO: Bobby Pawar
NCD: Rajeev Raja
Art: Timsy Gupta and Ameya Soman
Copy: Anshumani Khanna, Nivedita Agashe and Gururaj Rao
Account Management: Ashish Marwah, Shishir Khandelwal, Lahar Joshi and Monish Debnath
Strategic Planning: Michael Follett
Films: Tapan Sharma and Anil Sonawane
Director Christoffer von Reis
Production house: Stink Productions (London)
Exposure: TV, Outdoor

 

Source:
Campaign India

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