
DDB Mudra has launched a new campaign for the Volkswagen Beetle. After the car's launch late last year, Volkswagen has made some minor design changes to the car and the new campaign looks at reiterating the car's 'Curves are back' positioning.
DDB Mudra has launched a new campaign for the Volkswagen Beetle. After the car's launch late last year, Volkswagen has made some minor design changes to the car and the new campaign looks at reiterating the car's 'Curves are back' positioning.
DDB Mudra has launched a new campaign for the Volkswagen Beetle. After the car's launch late last year, Volkswagen has made some minor design changes to the car and the new campaign looks at reiterating the car's 'Curves are back' positioning.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.
Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?
After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.
Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.