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Dec 07, 2009
DDB Mudra creates launch pad for Volkswagen's Beetle
The Volkswagen Beetle was unveiled in Mumbai on Friday to members of the press and a large gathering of Volkswagen’s top brass with the fanfare that would befit one of the world’s most beloved cars. The gathered guests were also given a sneak preview of the Beetle’s launch TVC which broke this Saturday. The press campaign broke in Saturday’s editions.Watch the TVC here:
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