Car maker Volkswagen has today announced the appointment of Bishwajeet Samal as the head of marketing for Volkswagen passenger cars in India.
Samal will be reporting to Steffen Knapp, director, Volkswagen Passenger Cars India.
Samal is currently responsible for regional marketing, international communications at Volkswagen, Germany. He joined Volkswagen India in 2008 and returns to the homeland with over a decade of experience within the brand Volkswagen. His appointment will be effective from June 1, 2018.
Steffen Knapp, director, Volkswagen passenger cars, Volkswagen Group Sales India said, “At Volkswagen, nurturing in-house talent and offering a diverse platform of enhanced learning is at the core of our brand philosophy. We are confident that Bishwajeet’s extensive experience in marketing shall contribute to our growth in India.”
Samal added, “I am extremely overwhelmed to have returned to India and working in this dynamic market. I look forward towards further strengthening the brands’ presence in India.”
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
8 hours ago
The report also suggested that HD channel viewership increased by 15% in the last two years