Vodafone and Imperial Blue sign up as official sponsors of WSH

Vodafone and Seagram's Imperial Blue have signed up as official sponsors for the ongoing Bridgestone World Series Hockey tournament.

Commenting on WSH’s association with Vodafone and Imperial Blue, Yannick Colaco, chief operating officer, Nimbus Sport, said, “I am delighted to welcome Vodafone and Imperial Blue to our sponsor family. The response to the inaugural Bridgestone World Series Hockey has been quite spectacular from our fans and commercial partners. We will work closely with all our partners to create maximum value and a win-win partnership.”

Anuradha Aggarwal, consumer insights and communications, Vodafone said, “We have been associated with marquee sporting properties like IPL and F1. There is a definite upswing in terms of awareness and sentiments for our national game (Hockey). WSH has tremendous long term potential and we would like to create interesting and engaging outreach programs for our subscribers around this property.”

Bikram Basu, vice president, marketing, Pernod Ricard India, said, “The WSH format is exciting. Hockey in India will hopefully deliver to potential and engage a wide and passionate audience over time. We saw a glimpse of this in the Olympic qualifiers. It feels good to support an initiative in this space with Seagram’s Imperial Blue, and we look forward to a successful tournament.”