Seagram's has released its latest film part of the 'men will be men' campaign for Imperial Blue.
Conceptualised by Ogilvy, the campaign shows quirky ways of how men look to attract the attention of women. This film features actor Karan Wahi. While crossing a road he spots a lady on the other side. He thinks of ways of attracting her attention. An elderly lady is standing next to him and also looking to cross. He gives her a helping hand and in the process gets a smile from the lady he was wanting to impress. As he's close to reaching the other side, he turns behind to spot one more lady crossing the road. He then takes a u-turn with the old lady leaving her confused.
Kartik Mohindra, chief marketing officer, Pernod Ricard India, said, “Imperial Blue’s 'Men Will Be Men' campaigns have a successful legacy of delivering unforgettable films that celebrate ‘the lighter side of life’. With every rendition, the campaigns have become richer and more memorable. We have been able to sustain this proposition through quirky and entertaining campaigns with smart humor centered around ‘typical mensims’. I am confident that this campaign featuring Karan Wahi, will take the franchise to the next level as we set yet another benchmark in creating endearing brand communication.”
Ritu Sharda, CCO, Ogilvy India (North), added, "Everyone waits for the next film on Imperial Blue and I'm delighted with our second film of the season. For me, this is an amazing addition to the Imperial Blue legacy. It’s the beauty of the brand’s positioning, a killer team with a fantastic client on our side that helps us create such beautiful work, every time. So, watch on, and smile because men will be men!"
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