Campaign India Team
Oct 13, 2020

Imperial Blue's 'men will be men' continues as Karan Wahi impresses women on road

Watch the film conceptualised by Ogilvy here

Seagram's has released its latest film part of the 'men will be men' campaign for Imperial Blue.
 
Conceptualised by Ogilvy, the campaign shows quirky ways of how men look to attract the attention of women. This film features actor Karan Wahi. While crossing a road he spots a lady on the other side. He thinks of ways of attracting her attention. An elderly lady is standing next to him and also looking to cross. He gives her a helping hand and in the process gets a smile from the lady he was wanting to impress. As he's close to reaching the other side, he turns behind to spot one more lady crossing the road. He then takes a u-turn with the old lady leaving her confused.
 
Kartik Mohindra, chief marketing officer, Pernod Ricard India, said, “Imperial Blue’s 'Men Will Be Men' campaigns have a successful legacy of delivering unforgettable films that celebrate ‘the lighter side of life’. With every rendition, the campaigns have become richer and more memorable. We have been able to sustain this proposition through quirky and entertaining campaigns with smart humor centered around ‘typical mensims’. I am confident that this campaign featuring Karan Wahi, will take the franchise to the next level as we set yet another benchmark in creating endearing brand communication.”
 
Ritu Sharda, CCO, Ogilvy India (North), added, "Everyone waits for the next film on Imperial Blue and I'm delighted with our second film of the season. For me, this is an amazing addition to the Imperial Blue legacy. It’s the beauty of the brand’s positioning, a killer team with a fantastic client on our side that helps us create such beautiful work, every time. So, watch on, and smile because men will be men!" 
 
The TVC is on air on television and live on digital.
Source:
Campaign India

Related Articles

Just Published

1 day ago

Jabir Merchant and Maharsh Shah join Condé Nast India

Merchant appointed chief digital officer - sales while Shah is creative production - fiction

1 day ago

PR Awards India 2020: Value 360 Communications, ...

Other Gold winners include Adfactors, Amazon Prime Video, Avian WE, Edelman, Kaizzen, On Purpose, Ruder Finn, Sony Pictures Networks and Team Pumpkin

1 day ago

'What was the alternative?': shock at WPP over Nick ...

Companies are becoming 'less forgiving' of mistakes, lawyers say.

1 day ago

Opinion: Laying the foundation for powerful brands

Purpose driven campaigns that we see today backed by will, confidence and insights will harness the true power of brands for years to come, says the author