The Work
Campaign India Team
Jan 21, 2020

Men will be men: Imperial Blue beats the hospital blues

Watch the film conceptualised by Ogilvy here

Imperial Blue has released the latest film from its 'men will be men' series.
 
This film has been conceptualised by Ogilvy and shows a young man hospitalised. While on the hospital bed, his heart rate is constant while his wife is comforting him by holding his hand. This rises as soon as the female doctor holds his other hand. 
 
The film was released on 17 January 2020.
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

1 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

From cookies to clicks: ITC Foods’ multi-speed marketing play

2 From cookies to clicks: ITC Foods’ multi-speed marketing play

Googlies on Google: A curiosity-driven game for search

3 Googlies on Google: A curiosity-driven game for search

Nostalgia sells, but only when it’s designed to remember

4 Nostalgia sells, but only when it’s designed to remember

Kia's Sonet embarks on a journey of uncharted thrill

5 Kia's Sonet embarks on a journey of uncharted thrill

RCB’s brand value to cross $140 million: Qoruz

6 RCB’s brand value to cross $140 million: Qoruz

Mark Read to step down as WPP CEO after seven years

7 Mark Read to step down as WPP CEO after seven years

Cannes Contenders: Havas trains its sights on Lions

8 Cannes Contenders: Havas trains its sights on Lions

Brands unveil purposeful campaigns promoting green initiatives

9 Brands unveil purposeful campaigns promoting green initiatives

Are awards Fundamental?

10 Are awards Fundamental?

Related Articles

Imperial Blue's 'men will be men' continues as Karan Wahi impresses women on road
The Work
Oct 13, 2020
Campaign India Team

Imperial Blue's 'men will be men' continues as ...

MMGB: Imperial Blue returns with 'men will be men' series
The Work
Nov 26, 2018
Campaign India Team

MMGB: Imperial Blue returns with 'men will be men' ...

Imperial Blue returns with 'Men will be men' series
The Work
Jan 04, 2017
Campaign India Team

Imperial Blue returns with 'Men will be men' series

Colors highlights the essence of togetherness during Holi with Imperial Blue
Marketing
Mar 16, 2022
Campaign India Team

Colors highlights the essence of togetherness ...

Just Published

AI won't kill advertising, it won't save it either: Apple's top marketing exec at Cannes
Advertising
2 hours ago
Nikita Mishra

AI won't kill advertising, it won't save it either: ...

“Go make something wonderful,” Apple's Tor Myhren tells the creative industry as he bets on the irreplaceable power of human minds.

WhatsApp officially introduces ads in updates tab
Media
2 hours ago
Matthew Keegan

WhatsApp officially introduces ads in updates tab

For the first time, WhatsApp will display ads and offer paid subscriptions for exclusive content in its Updates tab, expanding its revenue streams while keeping personal messages ad-free.

MediaDonuts gets rebranded as Aleph across APAC
Advertising
7 hours ago
Campaign India Team

MediaDonuts gets rebranded as Aleph across APAC

Consolidates its APAC operations under a single brand; expands its digital solutions business into nine emerging markets.

Pride is over — now it’s culture or bust
Advertising
10 hours ago
Vinita Bhatia

Pride is over — now it’s culture or bust

2025 is about ditching rainbow-washed campaigns and making inclusion a deep, year-round business strategy.