The Work
Campaign India Team
Jan 21, 2020

Men will be men: Imperial Blue beats the hospital blues

Watch the film conceptualised by Ogilvy here

Imperial Blue has released the latest film from its 'men will be men' series.
 
This film has been conceptualised by Ogilvy and shows a young man hospitalised. While on the hospital bed, his heart rate is constant while his wife is comforting him by holding his hand. This rises as soon as the female doctor holds his other hand. 
 
The film was released on 17 January 2020.
Source:
Campaign India

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