VMLY&R India has been appointed the agency-on-record (AOR) for Colgate-Palmolive’s digital communication business. The agency’s mandate includes digital campaign planning, creative thinking and social listening. The account was won following a multi-agency pitch.
The agency's Mumbai office will handle the account.
Arvind Chintamani, vice president – marketing, Colgate-Palmolive, said, "We are very excited to have VMLY&R on board as our digital communications partner. Aside from the vast global expertise across various strategic, creative, digital dimensions, Anil and his team represent some of the best multi-functional talent and are perfectly suited to these times of unprecedented change."
Anil Nair, CEO, VMLY&R India, said, “Colgate-Palmolive is a dream mandate for any agency. This promises to be an exciting journey because of the impact our work can demonstrate on a brand that touches over half a billion Indians every day. Our vision is to take this brand love and translate it on new-age digital platforms, and create meaningful content and experiences for consumers.”
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