VMLY&R has announced the appointment of Mukund Olety as chief creative officer in India.
Olety will report to Anil Nair, CEO, VMLY&R India and Valerie Madon, chief creative officer, VMLY&R Asia.
He moves from BBDO China, where he was group creative director.
Olety said, “If there is one agency that is poised to become the agency of this decade, it is VMLY&R. It has this potent mix of creativity, technology, culture, and commerce. That is everything you need to create connected brands for the new age. What bowled me over was the ambition that Anil and the team have for the India office. With industry legends like Tripti, Valerie and Anil at the helm, there is not a better group of people I want to take this ride with. I am looking forward to creating connected, future-facing and awesome work for our key clients and brands.”
Nair said, “I couldn’t have thought of a better person to lead our creative team in these thought-provoking times. Mukund has extensive experience working on both local and global brands and working at both Indian and international levels. This grasp of both, coupled with his passion for creativity, makes him an outstanding addition to the VMLY&R family.”
Olety has also worked with Ogilvy, Leo Burnett, JWT and DDB Mudra across India and Southeast Asia.