Vizeum India has bagged the media duties for Essar Corporate. The media agency from the Aegis Group won the business after a multi-agency pitch.
Sandip Sen, head - Essar Corporate Brand said, "We chose Vizeum after a robust media pitch which saw participation from many players. Vizeum's strategic thinking and communication perspective, in addition to buying, planning and their commitment to our business was the deciding factor. We are looking forward to working with Vizeum and cementing this bond further."
Commenting on the win, Ashish Bhasin, chairman India and CEO South East Asia, Aegis Media, said, "This win is another feather in Vizeum’s cap. I welcome ESSAR into the Aegis family and it is gratifying to see how Yesu (S Yesudas) has created a credible media agency from scratch within a very short span."
Yesudas said, "We are extremely delighted with this important win and are also equally humbled to experience the faith clients have in Vizeum. I thank Essar management for appointing us as their partners and we look forward to adding might and muscle to their communication investments. This has been one of the most detailed pitch processes, lasting for over 2 months, and this win speaks volumes about the strength of our product and people."
