Vizeum India has won the media AoR for Hindustan Sanitary ware and Industries Limited (HSIL) following a multi-agency pitch.
V Krishnamurthy, vice-president marketing, Hindware said, “We decided to review ourmedia agency relationship considering the very challenging journey we are embarking on. Vizeum was evaluated along with others on our key parameters. Their hunger, passion, knowledge and commitment got them our business. We look forward to a long and fruitful relationship with Vizeum.”
S Yesudas, managing director Indian Subcontinent, Vizeum added, “We are truly delighted with this assignment. It is a fantastic brand. We are well aware of the challenges at hand as we help HSIL move to the next orbit. We will stay fully committed to overcoming all those challenges. This business will be handled out of our Delhi office. “