Dentsu Webchutney has won the digital creative and media duties for Cricuru, the recently launched learning platform for cricket. The coaching platform is a business venture by ex-cricketer Virender Sehwag and former assistant coach for the Indian men’s team, Sanjay Bangar. Cricuru launched on 9 June.
The account was won following a multi-agency pitch.
Sehwag said, “With Cricuru, we are reaching talent in every part of the country, especially to the kids in smaller towns who don’t have access to high-class coaching. Our aim is to guide them with their skills and technique and help them get across those mental challenges that we have undergone as players in our careers. Backed with AI and dial-a-coach modules, this innovative and one-of-a-kind program needed the strategic and creative thinking of an agency like Dentsu Webchutney for our long-term success. Together, we hope to give every cricket aspirant an added ‘You+’ advantage.”
Prashant Gopalakrishnan, EVP and national business head, Dentsu Webchutney, said, “Dentsu Webchutney is thrilled to innovate for this exciting category, where ed-tech and cricket are coming together in a new way. This mandate brings with it a chance to work with the experience of legends across the globe. Their passion is contagious for our die-hard cricket fans at Webchutney. In fact, Viru’s philosophy of learning has played a huge role in helping craft our creative approach.”
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
11 hours ago
Watch the film conceptualised by Sideways here
14 hours ago
Winners to be announced on 29 October