Dentsu Webchutney (A dentsuMB Company), has won the creative and media duties for the menswear brand, Blackberrys. The account was won following a multi-agency pitch.
Nitin Mohan, director, Mohan Clothing Company, said, “Blackberrys Menswear focuses on innovation, precision and a keen eye to detail. Our apparel leans heavily on being fashion forward and tailoring our clothes to the needs of our audiences. We are confident that Dentsu Webchutney shares our understanding of the brand’s ambitions and we truly believe this association will enable us to help Blackberrys become India’s first and foremost FIT Expert as well as the most loved premium menswear brand.”
Gautam Reghunath, CEO, Dentsu Webchutney, said, “Blackberrys is an iconic Indian brand that has been innovating in menswear for decades. A true homegrown giant in premium fashion. We want to bring the best of Dentsu Webchutney’s unique brand of creativity while also staying true to the brand Blackberrys’ legacy and ethos.”
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