Media
Campaign India Team
Aug 12, 2009

Viren Popli to head Mahindra & Mahindra's foray into TV

Viren Popli (pictured) who quit in March as senior VP and head of STAR India's mobile entertainment business, will now lead auto major Mahindra & Mahindra's foray into television.Popli has joined as head of TV and digital initiatives at Mumbai Mantra, the division M&M set up last year to make an entry into content production. He is reporting to Andrey Purushottam, who heads the division.

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