Mahindra Lifespace Developers has announced the appointment of Viral Oza as chief marketing officer.
Oza moves from Lodha Group where he was chief marketing officer.
Arvind Subramanian, MD and CEO Designate, Mahindra Lifespaces, said, “The addition of a seasoned leader like Viral to our management team will significantly add to Mahindra Lifespaces’ strengths as one of India’s most trusted real estate companies. Viral brings a perfect mix of organisational leadership, marketing innovation expertise and global brand-building experience that will strengthen the effectiveness of our sales efforts and partnerships, while driving customer experience excellence.”
Oza said, “I am thrilled to join Mahindra Lifespaces’ executive team, especially at a time when the Company is poised for strategic growth in its key markets. I look forward to being a part of the growth journey of all the company’s brands that have created a space in the minds and hearts of both retail and corporate customers.”
In a career spanning 28 years he has also worked with Unilever, Nokia and Microsoft.