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As a part of our extended International Women's Day coverage, Sugar Cosmetics' Vineeta Singh shares snippets of her entrepreneurial journey to date, as well as insights on why championing women's entrepreneurship and inclusivity in the beauty industry matters
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The AI-led rural activation in Uttar Pradesh enables homemakers to feature in personalised video stories celebrating their everyday ‘Josh’.
The collaboration connects Pexpo’s focus on sustainable steel bottle manufacturing with the film’s narrative of strength, discipline and conscious choices.
The campaign translates holiday movie-inspired looks into an OTT-style shopping experience on its website.
The India campaign features Ananya Panday and Lakshya as new global ambassadors.