Carat has won the media mandate for Sugar Cosmetics following a multi-agency pitch.
The mandate includes media strategy, planning and buying for the entire portfolio of Sugar Cosmetics.
Vineeta Singh, CEO and co-founder, Sugar Cosmetics, said, “Carat came highly recommended to us. Their strategic thinking, experience, and efficiencies stood out. Partnering with them on our media strategy is reassuring, given their data-driven approach in meeting our brand goals. The beauty industry is ever-changing and we at Sugar Cosmetics always like to stay ahead of the curve. As a brand leader, it is my topmost priority to ensure that we keep evolving our strategies to meet consumer requirements. I hope our new association with Carat will help us in this journey of keeping up with consumer trends and stay relevant in the industry.”
Anita Kotwani, CEO, Carat India said, “We are pleased to win the media business for Sugar Cosmetics. Carat is committed to creating meaningful end-to-end media solutions through data-driven marketing, and to further accelerate the brand’s growth journey. As a team, we are excited to get this opportunity to work with a brand that is loved by the women of today!”