Campaign India Team
Apr 25, 2023

Sugar Cosmetics joins PETA's 'Beauty Without Bunnies' programme

Certifies brands that don't use animals for testing

Sugar Cosmetics joins PETA's 'Beauty Without Bunnies' programme
Sugar Cosmetics has joined PETA's (People for the Ethical Treatment of Animals) 'Beauty Without Bunnies' programme. This programme is for brands that don't use animals for testing.
 
Vineeta Singh, co-founder and CEO, Sugar Cosmetics, said, “At Sugar Cosmetics, we believe that being beautiful should never come at the cost of an animal’s suffering. We have always strived to curate products that are safe, ethical, and of high quality and this certification is a validation of our core values. We are proud to be recognized by PETA for our commitment to being a cruelty free brand.’’
 
Monica Chopra, manager - fashion, media and celebrity projects, PETA India, said, "Sugar Cosmetics shows there’s nothing sweeter than kindness to animals. The PETA US global Beauty Without Bunnies database helps consumers everywhere support only those brands, like Sugar Cosmetics, which don’t conduct animal tests anywhere in the world.”
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

Arthur Sadoun on ‘massively increasing gap’ on ...

Publicis CEO spoke to Campaign at Q2 results.

1 day ago

Agencies, read the room: Clients want more than ideas

The Marcom Avenue’s founder reveals seven hard truths clients wish agencies knew—beyond pitches, awards and buzzwords. Hint: Accountability, empathy, and business impact top the list.

1 day ago

Dentsu Lab in India trades innovation theatre for ...

With creative R&D under scrutiny, the newly-launched hubs promise low-risk, high-impact solutions that move beyond quick marketing hacks.

2 days ago

KIT Global pushes ‘minimum viable data’ for smarter ...

CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.