Madison Media has announced the appointment of Vinay Hegde as SVP – buying.
Based in Mumbai, Hegde will report to Neelkamal Sharma, COO – buying for the group.
Hegde joins Madison from Starcom Mediavest Group where he was national trading director.
Vikram Sakhuja, group CEO, Madison Media and OOH, said, “I am delighted to have Vinay join our team. I have known him as a fantastic buyer whose understanding of the Indian TV environment is second to none. He will bring considerable heft to Madison’s prodigious buying strength.”
Hegde said, “I am delighted and look forward to using my experience to contribute to the crystallisation of the vision of the leadership team here at Madison. In my view Madison is the quintessential example of an agency with strong foundations built on human spirit by the enigmatic and brilliant Sam Balsara and now infused with a fresh energy by the charismatic Vikram Sakhuja.”
In a career spanning close to 20 years, Hegde has also worked with Mindshare Fulcrum, Disney, HTA and Percept.