Madison Media has elevated Vinay Hegde as chief buying officer. Hegde had joined the organisation in 2016 and was SVP - buying prior to this. He will report to Amol Dighe, CEO, Madison Media Ultra and head of investments.
Hegde takes over from Neelkamal Sharma who has left the group.
Vikram Sakhuja, group CEO, Madison Media and OOH, said, “I am delighted to have Vinay head our buying. He brings analytic and strategic strength to our buying function, and is ideally suited to discover new buying and trading models in this highly dynamic media environment. I would also like to thank Neel for his contribution to Madison over the years.”
Dighe said, "I am confident that Vinay will enhance and strengthen Madison’s buying and deliver more value to clients through his strong negotiation skills and market understanding. He has an excellent rapport with Media Partners and his understanding of the Indian television environment is second to none. Always goes for a win-win.”