Campaign India Team
May 30, 2014

Videocon assigns creative duties of three businesses to Rediffusion Y&R

Account was won following a multi-agency pitch

Videocon assigns creative duties of three businesses to Rediffusion Y&R
Rediffusion Y&R has won the creative mandate for Videocon's telecom, mobile handsets and flat panel display businesses. An official statement informed that the size of the account is above Rs 150 cr. The account will be handled by the agency’s Delhi office.
 
The account was won following a multi-agency pitch.
 
Prior to this, McCann's TAG was handling the mobile handset business while JWT was handling the others.
 
Amitava Sinha, COO, Rediffusion Y&R, said, "This year we had consciously focused on rebuilding our Delhi office and I am happy to say that we have tripled our business base already. Our wins this year span an interesting range of advertisers from the emerging first timers to creatively exciting categories like fashion , travel , technology. The icing of course is the huge Videocon engagement, a brand we have all grown up with."
 
Chraneeta Mann, NCD - regional, Rediffusion Y&R, said, "We are absolutely delighted to be entrusted with this business. Handsets, Flat Panel Displays and Telecom business are all highly innovation led categories. The pace is superfast and with every new launch the category pushes new boundaries. The categories demand new age thinking, new ways of consumer engagement be it on ground or digital. It'll be exciting to keep pace with the business and we look forward to doing equally innovative, engaging work on the brand."
Source:
Campaign India