Arati Rao
May 10, 2011

VIDEO: In conversation with VivaKi's Rishad Tobaccowala

The chief strategy and innovation officer gives his point of view on the need of the hour for digital advertising in India, whether the future of digital will be fraught with a turf war, and why VivaKi is modelled on a social network

VIDEO: In conversation with VivaKi's Rishad Tobaccowala

Rishad Tobaccowala, chief strategy and innovation officer at VivaKi, was in Mumbai recently on one of his quarterly visits to the country. We took the opportunity to ask him his views on the digital wave and the other trends he thinks we should look out for.

WATCH Tobaccowala answer our questions on what is the need of the hour for digital in India, what will happen to the turf war in digital, and why VivaKi is being run like a social network

 

WATCH Tobaccowala talk about the three mistakes that magazine publishers are making with regard to the iPad, the advice he would give marketers interested in getting on the tablet, and why he's optimistic about the retail renaissance and purpose-driven marketing as trends to look out for  

Source:
Campaign India

Related Articles

Just Published

19 hours ago

Moves and wins: Week of 8 September

Our weekly roundup of the latest appointments and account wins from Publicis, iCubesWire Films, GalaxEye, Divo Music, Metamorph Communications and many more.

19 hours ago

Madison Media folds HiveMinds fully into its playbook

The agency bets on integrating brand and performance marketing, but must navigate pricing pressure, talent scarcity and commoditisation risks.

19 hours ago

Nike flips the script: From action to intention

The brand’s latest campaign questions perfection, urging Gen Z athletes to embrace showing up over winning, in a timely cultural pivot.

19 hours ago

Agencies risk running faster in the wrong direction

From BlackBerry to Kodak, efficiency without direction has toppled giants. For agencies, survival now depends on velocity, not speed.