Arati Rao
May 11, 2011

Campaign India in conversation with VivaKi's Rishad Tobaccowala

The chief strategy and innovation officer gives his point of view on the need of the hour for digital advertising in India, whether the future of digital will be fraught with a turf war, and why VivaKi is modelled on a social network

wide player in 16:9 format. Used on article page for Campaign.

Rishad Tobaccowala, chief strategy and innovation officer at VivaKi, was in Mumbai recently on one of his quarterly visits to the country. We took the opportunity to ask him his views on the digital wave and the other trends he thinks we should look out for.

WATCH Tobaccowala answer our questions on what is the need of the hour for digital in India, what will happen to the turf war in digital, and why VivaKi is being run like a social network

WATCH Tobaccowala talk about the three mistakes that magazine publishers are making with regard to the iPad, the advice he would give marketers interested in getting on the tablet, and why he's optimistic about the retail renaissance and purpose-driven marketing as trends to look out for  


Related Articles

Just Published

19 hours ago

Women Leading Change 2024 shortlist revealed

See the women and companies shortlisted for the eighth annual awards. The winners will be announced at a live presentation on May14th at Marina Bay Sands.

19 hours ago

Amazon CEO Andy Jassy on using AI to win over ...

The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.

19 hours ago

Hideous Luxury unpacks the weight of "emotional ...

The film is equal parts visually-striking and bizarre, as it tackles the idea of carrying burdens both literally and metaphorically.

21 hours ago

Goafest 2024 and ABBY Awards to be held in Mumbai ...

The much-anticipated Goafest will now take place at the Westin Powai in Mumbai from May 29 to 31.