Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
May 11, 2011
Campaign India in conversation with VivaKi's Rishad Tobaccowala
The chief strategy and innovation officer gives his point of view on the need of the hour for digital advertising in India, whether the future of digital will be fraught with a turf war, and why VivaKi is modelled on a social network
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Advertising
May 07, 2012
Q&A: Rishad Tobaccowala, VivaKi
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Just Published
Advertising
4 hours ago
Stagwell revenue rises 6% in Q1
Besides the US and the UK, all other geographies which includes APAC grew by 43.6%
Marketing
4 hours ago
Marketers using experiments doubled from 18% to 36% ...
While new AI-driven tools have made the adoption of ad measurement solutions easier, a new report shows that advertisers still lack a complete view of ROI.
Digital
7 hours ago
When the care stops showing up
Apollo Hospitals’ Nurses Day film imagines a hospital without nurses, blending emotional triggers with a nod to gender inclusivity—for once.
Marketing
7 hours ago
When packaging talks, who's listening?
As digital-first brands prioritise values over visuals, Edelman India’s senior strategist says that the packaging playbook is being rewritten—challenging legacy rules of shelf seduction.
