Arati Rao
May 11, 2011

Campaign India in conversation with VivaKi's Rishad Tobaccowala

The chief strategy and innovation officer gives his point of view on the need of the hour for digital advertising in India, whether the future of digital will be fraught with a turf war, and why VivaKi is modelled on a social network

wide player in 16:9 format. Used on article page for Campaign.

Rishad Tobaccowala, chief strategy and innovation officer at VivaKi, was in Mumbai recently on one of his quarterly visits to the country. We took the opportunity to ask him his views on the digital wave and the other trends he thinks we should look out for.

WATCH Tobaccowala answer our questions on what is the need of the hour for digital in India, what will happen to the turf war in digital, and why VivaKi is being run like a social network

WATCH Tobaccowala talk about the three mistakes that magazine publishers are making with regard to the iPad, the advice he would give marketers interested in getting on the tablet, and why he's optimistic about the retail renaissance and purpose-driven marketing as trends to look out for  

 

Related Articles

Just Published

1 day ago

Opinion: Catching up with the crumbling cookie

The author states what he believes would be the impact of Google's latest move on consumers, brand advertisers, publishers, tech providers, agencies and the overall digital marketing ecosystem

2 days ago

Facebook clicks with millions of consumers across ...

Watch the film conceptualised by Taproot Dentsu here

2 days ago

Slice takes on rivals as Katrina Kaif gets fan to ...

Watch the film conceptualised by Wunderman Thompson

2 days ago

Creative and media deliver 'stronger performance' ...

Organic revenue decline of 7.5% in the last quarter of 2020 puts Havas in the middle of the holding companies to have reported so far