Viacom18 launches Colors Cineplex Bollywood

The new channel is set to be a part of the network’s Hindi Movies cluster

Mar 18, 2021 08:42:00 AM | Article | Campaign India Team Share -

Viacom18 Media has made a new addition to its existing bouquet of hindi channels, with the launch of Colors Cineplex Bollywood. Targeted towards the metro audiences of Mumbai, Delhi as well as other Hindi speaking markets, it aims to engage bollywood fans of all age groups with a slew of titles spanning different genres.

Nina Elavia Jaipuria, head, Hindi mass entertainment and kids TV network, Viacom18 says, “The launch of Colors Cineplex Bollywood will bolster Viacom18’s play in the Hindi Mass entertainment category and strengthen our share in the Hindi movie genre specifically. Aimed at appealing to the masses, the channel is a natural extension of our current Hindi movie portfolio. We are excited about this launch and look forward to becoming the ultimate destination for the best of Bollywood on television.”

Rohan Lavsi, head, Hindi movies cluster, Viacom18, added, “The charm of Bollywood movies lies in the unparalleled blend of intense drama, powerful action and soulful music delivered on a grand scale. Colors Cineplex Bollywood encapsulates wholesome entertainment, defining the ultimate movie viewing experience for our viewers. With a robust library spanning decades, the channel has something for everyone. With a brand proposition ‘Hit Hai!’, Colors Cineplex Bollywood will celebrate the iconic dialogues, unforgivable villains, energetic dancers, superstars and much-loved characters that have not only made an important contribution to Indian cinema but have also become an integral part of our daily lives. We are sure the channel will go on to become an instant hit amongst viewers of all ages.”

The channel will go live on 1 April, 2021 across leading DTH & cable platforms, including DD FreeDish.