Campaign India Team
Dec 03, 2021

Viacom18 and NBA announce broadcast partnership

Live NBA games to be telecasted across Viacom18 TV channels and OTT platforms

Viacom18 and NBA announce broadcast partnership
The National Basketball Association (NBA) and Viacom18 have announced a multi-year broadcast partnership. 
 
With this alliance, live NBA games and programming will be telecasted to fans in India, across television and OTT streaming platforms. 
 
The NBA coverage will be available in English and Hindi through Viacom18's television channels, Vh1 and MTV and digital platforms, VOOT and Jio TV.  
 
Coverage will include weekly Live games, NBA All-Star, the NBA Play-In Tournament, the NBA Playoffs and the Finals.  
 
Sunny Malik, head of global content and media distribution, NBA India, said, "We are thrilled to partner with Viacom18 to broadcast and stream live NBA games to a nationwide audience. The popularity of basketball in India continues to grow, and by offering a range of NBA programming on Viacom18 in both English and Hindi, we look forward to reaching and inspiring millions of new and existing NBA fans across the country.” 
 
Anil Jayaraj, CEO – sports, Viacom18, said, "While sports is the biggest whitespace that we are entering to build a truly inclusive and differentiated proposition, we need to look at diverse sporting events from across the globe. Basketball is a sport that is increasingly gaining attention and affinity in India. Through this partnership with the NBA, not only do we want to make basketball mainstream, but also build its lifestyle appeal among sports fans.”
 
Anshul Ailawadi, head of youth, music and english entertainment for Viacom18, added, “Globally, basketball is more than a sport – it is a lifestyle. As we look to build basketball into a cultural phenomenon in India, we welcome this deep partnership with the NBA. For this association, we will be initiating a heavily localised marketing outreach and consumer connect programme aimed at building fandom for the sport.” 
 
 
Source:
Campaign India

Related Articles

Just Published

21 hours ago

M.AD School of Ideas plays its card with the launch ...

The cards were conceptualised by Miami Ad School and Innocean Berlin

1 day ago

Anish Varghese moves to Liqvd Asia as CCO

Last full-time stint was with Isobar

1 day ago

This is almost the best time to put out our brand ...

The head of global brand, explains the strategy behind the much-talked-about recent three-film campaign, why Oyo is advertising even when Covid-19 cases are rising, and more…

1 day ago

OMD MudraMax launches AI-backed media buying tool

Bingo aims to help marketers achieve brand and sales goals by identifying platforms and optimising media spends in a transparent and open manner without human intervention