Campaign India Team
Dec 01, 2009

VGC acquires branding duties for Borosil

Specialty glass maker Borosil Glassworks has appointed VGC to design its new corporate identity and strategic communication plan. 

VGC acquires branding duties for Borosil

Specialty glass maker Borosil Glassworks has appointed VGC to design its new corporate identity and strategic communication plan. 

Shreevar Kheruka, director – Borosil said, "With Borosil charting out aggressive expansion plans, it is important to find the right partners to help attain its goals. We decided on VGC considering its reputation and expertise in corporate brand building. We are happy to have VGC on board as our brand custodians."
 
Preeti Vyas, CEO and chief creative officer – VGC said, "We are extremely delighted to work with a household brand like Borosil. Borosil has been a pioneer in specialty glassware. As the market evolved, Borosil needed to synergize its design and communication strategy to stand out. VGC is working to create strategic creative solutions for the brand communication across media using a specific set of design methodologies."

 

Source:
Campaign India