Lowe Lintas has announced the appointment of Vasudha Misra as regional creative officer. Misra moves from BBH India where she was ECD.
Misra will be based in Delhi.
Prateek Bhardwaj, CCO, Lowe Lintas, said, “Vasudha and Lowe Lintas were simply meant to be. Over the years, she has built a body of work that would sit perfectly in a Lowe Lintas greatest hits reel – strategically powerful, creatively brilliant. With a cool, new-age edge. Borrowing a line from one of her campaigns, I’d say this really feels like the start of something epic.”
Misra said, “I am very excited to be a part of Lowe Lintas. Over the years, I have watched several iconic campaigns that Lowe has done, with great admiration. And I look forward to helping Prateek take this incredible legacy forward.”
Misra worked with FCB Ulka before moving to BBH.