Campaign India Team
Oct 12, 2021

Vasudha Misra joins Lowe Lintas as regional creative officer

Moves from BBH India

Vasudha Misra
Vasudha Misra
Lowe Lintas has announced the appointment of Vasudha Misra as regional creative officer. Misra moves from BBH India where she was ECD. 
 
Misra will be based in Delhi. 
 
Prateek Bhardwaj, CCO, Lowe Lintas, said, “Vasudha and Lowe Lintas were simply meant to be. Over the years, she has built a body of work that would sit perfectly in a Lowe Lintas greatest hits reel – strategically powerful, creatively brilliant. With a cool, new-age edge. Borrowing a line from one of her campaigns, I’d say this really feels like the start of something epic.”
 
Misra said, “I am very excited to be a part of Lowe Lintas. Over the years, I have watched several iconic campaigns that Lowe has done, with great admiration. And I look forward to helping Prateek take this incredible legacy forward.”
 
Misra worked with FCB Ulka before moving to BBH. 
Source:
Campaign India

Related Articles

Just Published

3 days ago

HUL, Honasa settle sunscreen campaign lawsuit

HUL to take down digital versions of the campaign; Honasa removes social media posts making a reference to Lakmé.

3 days ago

VDO.AI launches cricket-themed ad formats

Aims to help brands deliver 3x consumer engagement for their IPL ad campaigns.

3 days ago

Global adspend on news brands forecast to decline ...

Creator journalists and UGC are starting to draw more attention from advertisers wary of potentially distressing content on news brands.

3 days ago

Omnicom CEO John Wren dismisses speculation about ...

Wren was speaking at the Q1 earnings call and expects to close the IPG acquisition in H2 2025.