Compass Communications appointed PR partner for Genovation Technological Solutions

Compass Communications has been appointed to handle the public relations mandate for Genovation Technological Solutions, a deep-tech company operating in the artificial intelligence and machine learning space. The appointment will see the agency manage strategic communications for Genovation at a national level, with a focus on building visibility across business, technology and enterprise audiences.

Founded in 2021, Genovation develops AI-led solutions designed to support enterprise decision-making. Its flagship platform, Mentis, is positioned as the subcontinent’s first cost-effective, Made-in-India agentic AI platform. The platform is built to deliver precision, explainability and cost efficiency, addressing enterprise requirements around scalability, transparency and operational impact.

Genovation’s client base spans multiple sectors, including manufacturing, aerospace, retail, healthcare and finance. The company’s offerings are centred on developing original intellectual property and deploying privacy-first agentic AI systems tailored to enterprise use cases.

Under the mandate, Compass Communications will lead Genovation’s strategic communication initiatives, covering thought leadership, media engagement and brand positioning. The agency will also focus on amplifying Genovation’s research and development capabilities, original IP and its approach to building secure and responsible AI solutions for businesses.

Anurita Das, founder and ceo of Genovation, said, “At Genovation, we are developing AI models that are not only intelligent but also cost-effective, secure, and positively impact the businesses of our clients. Our belief is that AI, when built responsibly and deployed intelligently, has the power to reshape the way the world operates. We are very excited to partner with Compass Communications and their expertise and attention to detail stood out for us from the start. Their industry knowledge will be critical as we amplify our unique story and showcase our products.”

Das’s comments underline the company’s emphasis on responsible AI development and the role of communication in articulating complex technology narratives to enterprise stakeholders.

Rohan Srinivasan, co-founder at Compass Communications, highlighted the relevance of agentic AI within the current technology landscape. He said, “In a market where intelligent, autonomous systems are redefining efficiency and innovation, agentic AI stands at the forefront of this transformation. We are incredibly excited to partner with Genovation, a company that is at the cutting edge of innovation and who are building the future of autonomous AI.”

Compass Communications works with a portfolio of national and international clients across sectors including BFSI, automotive, technology, education, executive search, luxury, consumer tech, real estate and healthcare. The agency operates across key Indian markets, including Delhi NCR, Bangalore, Kolkata and Chennai.

The mandate reflects the growing demand among deep-tech and AI-led companies for specialised communications partners capable of translating advanced technology into clear, credible and relevant narratives for business, policy and media audiences.