Burson appointed to strengthen communications for Mirae Asset Sharekhan

Burson has been appointed as the strategic communications partner for Mirae Asset Sharekhan, strengthening the brokerage and financial services firm’s efforts to build brand visibility and reinforce its position within India’s expanding investment ecosystem. The mandate spans reputation building, thought leadership and integrated communications designed to reach both established investors and a new generation entering the financial markets.

The collaboration comes as Mirae Asset Sharekhan continues to evolve its role as a full-service financial solutions provider. The firm offers research-led insights, advisory support and an extensive on-ground presence through branches across more than 1100 cities in India. With an increasingly diverse investor base seeking reliable guidance in a dynamic market environment, the partnership aims to articulate the firm’s value proposition with greater clarity and consistency.

Deepshikha Dharmaraj, chief executive officer at Burson Group India, describes the partnership as an opportunity to support a key player in India’s financial landscape. She notes that Burson will focus on helping Mirae Asset Sharekhan communicate its vision and expertise, while reinforcing its reputation as a trusted provider of comprehensive financial solutions.

Moon Kyung Kang, chief executive officer at Mirae Asset Sharekhan, highlights the alignment between the firm’s growth priorities and Burson’s approach to communications. He emphasises that the agency’s market understanding and strategic capabilities will support efforts to reach a wider community of investors. He adds that the partnership will further the company’s commitment to transparency, trust and long-term wealth creation for everyday investors.

Through this appointment, Mirae Asset Sharekhan seeks to broaden its engagement and convey its integrated offering in a competitive financial services market. The association with Burson reflects a strategic emphasis on brand building at a time when investor expectations, digital behaviours and advisory needs continue to evolve.