Vahdam onboards Sneha Beriwal as chief marketing officer
Moves from Aditya Birla Health Insurance Company
Jun 13, 2022 06:43:00 AM | Article | Campaign India Team Share -
The global wellness brand, Vahdam India, has announced the appointment of Sneha Beriwal as its chief marketing officer.
In her new role, she will be responsible for shaping and executing the brand’s marketing strategy. She will also lead the entire marketing function globally.
Beriwal will report to Bala Sarda, founder and CEO, Vahdam India.
She moves from Aditya Birla Health Insurance Company, where she was joint vice president - product, digital and direct marketing.
Sarda said, “I’m very excited to welcome Sneha to our team. She has joined Vahdam at an exciting time of growth and brings a tremendous amount of marketing expertise with her. As chief marketing officer, she will be leveraging her capacity for storytelling and brand building to help the company usher in the next level of growth.”
Beriwal said, “I am excited to partner in Bala Sarda’s vision of building a global brand from India. Vahdam has all the ingredients ready for creating a very unique and compelling brand. The vision, the product and the ambition to create something global is a combination that's unique to Vahdam, and that is what has excited me to join Vahdam. I want to use my experience in brand building, storytelling and focusing on the customer and contribute to this growing purpose-led organisation.”
In a career spanning over 17 years, she has also worked at Nestle, Dabur, Westmill Foods, and Novartis, among others.