Campaign India Team
Mar 23, 2011

UTV Bindass appoints Keith Alphonso as business head

Nikhil Gandhi will be heading the launch of UTV’s mass specialty channel and continue to head the Network ad sales function.

UTV Bindass appoints Keith Alphonso as business head

UTV Bindass has announced the recent appointment of Keith Alphonso as the business head for UTV Bindass. Alphonso will take over the reins of the channel from Nikhil Gandhi. Gandhi has been entrusted the responsibility of launching an upcoming mass specialty channel in the UTV bouquet as business head and will continue to head the Network ad sales function.

Confirming the development, MK Anand, chief executive officer – Broadcasting, UTV said, "We are extremely delighted to have Keith Alphonso on board. With his massive experience in the industry and a strong background in ad-sales, Keith will certainly help consolidate the position of brand Bindass as India’s leading youth media brand.”

Alphonso has over 15 years of experience in media business management and has been a part of the broadcast entertainment industry for seven years. In the past, he has worked on brands like The Times of India, Zoom and MTV. In his new role, at UTV Bindass, he will report directly to MK Anand.

Source:
Campaign India

Related Articles

Just Published

2 days ago

Magnite upgrades SpringServe video platform

The platform now combines its ad server and SSP to enhance programmatic efficiency for CTV and OTT players.

2 days ago

How ASICS India is turning footprints into funnel ...

From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.

M&A deals continued to decline in 2024: COMVergence

Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.

2 days ago

Personalisation gives 40% higher conversion to ...

India sees 163% revenue growth from contextual marketing campaigns in 2024, according to WebEngage trends report.