UTV Bindass has appointed Kunal Mukherjee as marketing head. With Mukherjee onboard, UTV wants to strengthen its strategic team and highlight its positioning as the first 3600 Entertainment Brand for Indian Youth. In his new role, Mukherjee will be overseeing all marketing activities for the brand with a focus on marketing, including- TV, Events, Web, PR and Mobile and On Air Promotion. Mukherjee has joined Bindass from Zoom.
Commenting on Mukherjee's appointment, Nikhil Gandhi, business head, UTV Bindass, said, "We are delighted to announce that Kunal Mukherjee will take on the role of Marketing Head for Brand Bindass, in addition to his current portfolio of Marketing Head - the UTV World Movies, UTV Movies & UTV Action. Kunal brings with him tremendous passion; energy and substantial experience will take Brand Bindass to a whole new level! I wish him all the success."