Usha International has set up a wholly-owned in-house advertising company christened Goldilocks, which will start off with internal creative mandates. The unit will eventually take care of all creative mandates of various verticals at Usha, informed a company statement.
The development comes close on the heels of Grey Group winning the creative mandate for Usha Fans. The agency's mandate remains unaffected by the development, said a Grey spokesperson.
The Usha statement added that Goldilocks would provide better focus and timeline adherence to the advertising, marketing and brand communication of the company.
Usha International is looking to hire senior personnel with relevant advertising industry background to head Goldilocks and is open to giving stake to the person coming on board. Goldilocks will function as an independent company like any other conventional advertising agency.
Anju Munjal, vice president, Usha International, said "In the initial days Goldilocks will be working on creative mandates within the company. We are looking to hire a senior resource from within the industry who will be responsible for overall creative and strategic inputs to the company."