Campaign India Team
Mar 30, 2023

Uplers assigns its public relations duties to Media Mantra

Account won post a multi-agency pitch

Uplers assigns its public relations duties to Media Mantra
Media Mantra has bagged the public relations mandate for Uplers. 
 
The agency will be responsible for the brand's overall media communications, business operations and services.
 
The account was won post a multi-agency pitch and will be handled by Media Mantra's Gurugram office. 
 
Dhaivat Mehta, vice president of brand and marketing, Uplers, said, “We are excited about our new strategic partnership with Media Mantra. We will be counting on the firm’s experience and expertise to help us strengthen our brand visibility and market position. Uplers' mission is to make hiring, and getting hired, simple, fast, and reliable. For Indian tech talent, this means unlocking the door to work-from-anywhere, flexible work hours, access to global companies, cutting-edge projects, higher compensation and much more. Together with the Media Mantra team, we'd like to ensure that Indian talent has the apt insights to benefit from the opportunities which are being shaped by the future of work."
 
Pooja Pathak, founder and director, Media Mantra said, “We at Media Mantra, are thrilled to be collaborating with a fast-growing brand like Uplers. With a clear understanding of the brand’s ambitions and priorities, we are conscious of our role as strategic advisers and intend to use our vast experience and unmatched expertise to implement creative, disruptive, and strong public relations campaigns that will help Uplers elevate their brand reputation and engagement in the ever-competitive market.”
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

Campaign roundup: Week of 20 October

The latest ad films and campaigns from brands like District by Zomato, CRIF India, Himalaya BabyCare, Episoft, House of Glenfiddich, Cumin Co. Scalefusion, and more, in our weekly roundup.

4 days ago

When the sellers of joy become its custodians

Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.

4 days ago

Five rules for crafting a high-impact festive campaign

As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless redemption — can help brands cut through noise.

4 days ago

When creativity meets code: The human algorithm problem

As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and originality lost in translation.