The juries for the Asian Marketing Effectiveness & Strategy Awards have revealed a shortlist of 289 finalists for the awards to be announced on 3 June. Of the 289 shortlists, 63 are from India. Lowe Lintas + Partners dominates the list with 17 shortlists. Mindshare India follows with 11.
PHD has seven, while Maxus have six.
Also in the fray are BBDO (five), Isobar (three), Lodestar UM (three), DDB Mudra (two), Vizeum (two) Everest Brand Solutions (one), Franklin Templeton Asset Management (one), J. Walter Thompson (one), McCann Worldgroup India (one), Publicis (one), Rediffusion Y&R (one) and Soho Square (one).
Elaine Rodrigo, global director of consumer insights and strategy, Mondelēz International, who served as jury president for the Data & Analytics category and the inaugural e-Commerce awards, said, "The entries this year show a wider range of analytical approaches across more industries, and a broader geographic scope. It's great to see the growing interest in this field, as it is becoming increasingly critical for companies to have the right information, real time, so as to make fact-based decisions in a challenging business environment."
Andrea Hayes, festivals director, added, “It is always exciting to reach the shortlist stage and see the industry’s progress from year to year. The calibre of the AMES entries was outstanding this year, making for an exceptionally strong shortlist which reflects the dynamic pace of innovation in brand communications across Asia Pacific."
The 2015 winners will be announced at a ceremony hosted alongside the AMES Conference in Singapore on 3 June 2015.
(Some shortlists from Mindshare India were credited to Mindshare Singapore on 21 April. Updated with inputs from organisers on additional shortlists for Mindshare India at 2:20 pm on 22 April.)