Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to analyse top performing campaigns, content and videos.
The company's 'Engagement Score' rates each piece of content from 0 to 1000 depending on the amount of user interactions. The methodology measures engagement with respect to follower base.
For Campaign India's 'Engagement Meter' feature, we bring you the top 20 pieces of content on Facebook basis the Unmetric Engagement Score.
These are the ones at the top on the basis of shares, from among over a thousand with an engagement score of 1000, from 21-31 March.
Cadbury Dairy Milk Silk
Shares: 6,483
Likes: 6,06,256
Hero MotoCorp
Shares: 1,722
Likes: 10,22,996
Bajaj V
Shares: 1,644
Likes: 5,365
Caratlane.com
Shares: 1,402
Likes: 1,78,680
Burger King India
Shares: 1,244
Likes: 4,490
Equitas Holdings
Shares: 1,096
Likes: 1,049
American Tourister - India
Shares: 1,055
Likes: 82,114
FunFoods by Dr. Oetker
Shares: 980
Likes: 6,301
Cadbury Five Star
Shares: 949
Likes: 1,21,843
IndiaFirst Life Insurance
Shares: 616
Likes: 5,663
Cadbury Bournvita
Shares: 526
Likes: 28,944
Grofers
Shares: 517
Likes: 791
godrejaer
Shares: 483
Likes: 22,853
Exide Life Insurance
Shares: 465
Likes: 8,523
Godrej Protekt
Shares: 411
Likes: 7,501
Janalakshmi MFI
Shares: 388
Likes: 759
Garnier India
Shares: 315
Likes: 90,154
Himalaya Wellness
Shares: 282
Likes: 450
ICICI Bank
Shares: 251
Likes: 2,35,249
Mahindra Finance
Shares: 223
Likes: 28,401
