Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to analyse top performing campaigns, content and videos.
The company's 'Engagement Score' rates each piece of content from 0 to 1000 depending on the amount of user interactions. The methodology measures engagement with respect to follower base.
For Campaign India's 'Engagement Meter' feature, we bring you the top 20 pieces of content on Facebook basis the Unmetric Engagement Score.
These are the ones at the top on the basis of shares, from among over a thousand with an engagement score of 1000, from 11-20 March.
Cadbury Bournvita
Shares: 30,474
Likes: 9,896
IndiaFirst Life Insurance
Shares: 2,079
Likes: 21,001
ICICI Pru Life
Shares: 1,634
Likes: 17,618
Fbb - India's Fashion Hub
Shares: 1,622
Likes: 26,109
Tata AIA Life Insurance
Shares: 1,241
Likes: 29,028
Fevicol
Shares: 698
Likes: 32,004
Cadbury Fuse
Shares: 646
Likes: 87,674
Appy Fizz
Shares: 536
Likes: 15,610
Manforce Condoms
Shares: 520
Likes: 70,146
Tata Salt - Desh Ki Sehat, Desh Ka Namak
Shares: 440
Likes: 11,768
Reliance Trends
Shares: 440
Likes: 89,780
ICICIdirect Money Manager
Shares: 424
Likes: 78,564
Alpenliebe India
Shares: 383
Likes: 19,075
Aparna Group
Shares: 225
Likes: 354
Mahindra Rise
Shares: 215
Likes: 2,75,766
Blue Star - Cool My World
Shares: 174
Likes: 14,267
Chilis North & East India
Shares: 173
Likes: 1,01,167
Yamaha Motor India
Shares: 159
Likes: 1,00,376
Oberoi Hotels
Shares: 148
Likes: 48,110
Karvy Growth Hub
Shares: 147
Likes: 245
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