Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to analyse top performing campaigns, content and videos.
The company's 'Engagement Score' rates each piece of content from 0 to 1000 depending on the amount of user interactions. The methodology measures engagement with respect to follower base.
For Campaign India's 'Engagement Meter' feature, we bring you the top 20 pieces of content on Facebook basis the Unmetric Engagement Score.
These are the ones at the top on the basis of shares, from among over a thousand with an engagement score of 1000, from 11-20 May 2018.
Indiabulls Home Loans
Shares: 13,794
Likes: 33,128
FirstCry.com
Shares: 10,759
Likes: 8,315
IDFresh
Shares: 6,535
Likes: 47,562
Amway India
Shares: 3,630
Likes: 55,840
Catch
Shares: 3,447
Likes: 27,056
Kotak Mahindra Bank Ltd
Shares: 2,916
Likes: 26,920
Cadbury Bournvita
Shares: 2,615
Likes: 34,476
Birla Gold Cement
Shares: 2,250
Likes: 31,709
SantoorBrand
Shares: 1,500
Likes: 15,985
Good Knight
Shares: 1,339
Likes: 13,138
India Gate Rice
Shares: 1,223
Likes: 12,931
American Tourister - India
Shares: 1,122
Likes: 4,72,192
Centro Shoes
Shares: 1,044
Likes: 3,235
Big Bazaar
Shares: 992
Likes: 49,113
Fevicol
Shares: 833
Likes: 1,77,616
Grofers
Shares: 704
Likes: 7,745
Parker Pens India
Shares: 653
Likes: 2,47,335
Chaayos
Shares: 625
Likes: 3,815
HP India
Shares: 621
Likes: 4,48,334
Paper Boat
Shares: 549
Likes: 23,491
