Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to analyse top performing campaigns, content and videos.
The company's 'Engagement Score' rates each piece of content from 0 to 1000 depending on the amount of user interactions. The methodology measures engagement with respect to follower base.
For Campaign India's 'Engagement Meter' feature, we bring you the top 20 pieces of content on Facebook basis the Unmetric Engagement Score.
These are the ones at the top on the basis of shares, from among over a thousand with an engagement score of 1000, from 11-20 August 2018.
Avenger United
Shares: 32,947
Likes: 2,12,553
iXiGO
Shares: 16,917
Likes: 83,357
Parle G
Shares: 16,895
Likes: 60,886
Exide Care
Shares: 9,859
Likes: 38,528
Paytm
Shares: 8,614
Likes: 1,10,970
Schmitten
Shares: 5,106
Likes: 18,280
Indiabulls Home Loans
Shares: 5,016
Likes: 13,390
JCB India
Shares: 4,428
Likes: 51,497
Cadbury Dairy Milk Silk
Shares: 4,167
Likes: 2,25,989
Cadbury Gems
Shares: 3,737
Likes: 82,196
Patanjali Products
Shares: 3,549
Likes: 1,037
ALLENKota
Shares: 3,347
Likes: 73,863
Ashok Leyland
Shares: 1,918
Likes: 5,246
Olacabs
Shares: 1,629
Likes: 56,476
Tide India
Shares: 957
Likes: 22,771
ICICI Pru Life
Shares: 929
Likes: 37,857
Amway India
Shares: 829
Likes: 1,534
Borosil
Shares: 768
Likes: 22,850
PhonePe
Shares: 737
Likes: 791
Bajaj Dominar
Shares: 714
Likes: 16,532
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