Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to analyse top performing campaigns, content and videos.
The company's 'Engagement Score' rates each piece of content from 0 to 1000 depending on the amount of user interactions. The methodology measures engagement with respect to follower base.
For Campaign India's 'Engagement Meter' feature, we bring you the top 20 pieces of content on Facebook basis the Unmetric Engagement Score.
These are the ones at the top on the basis of shares, from among over a thousand with an engagement score of 1000, from 1 to 10 January 2017.
Asian Paints
Shares: 10,663
Likes: 44,980
ZigWheels
Shares: 5,731
Likes: 10,480
NVIDIA
Shares: 4,444
Likes: 5,716
Kotak Mahindra Bank Ltd
Shares: 3,650
Likes: 48,986
BikeDekho
Shares: 3,302
Likes: 7,471
Caratlane.com
Shares: 2,584
Likes: 1,29,460
Tripoto
Shares: 2,126
Likes: 9,208
BikeDekho
Shares: 1,944
Likes: 5,560
Amway India
Shares: 1,759
Likes: 1,910
Chevrolet India
Shares: 1,737
Likes: 98,771
Platinum Day of Love
Shares: 1,586
Likes: 1,76,970
Dish TV
Shares: 1,377
Likes: 1,19,162
Caratlane.com
Shares: 1,344
Likes: 92,362
Amway India
Shares: 1,173
Likes: 2,448
McDonald's
Shares: 1,162
Likes: 1,85,181
Amway India
Shares: 1,078
Likes: 2,873
Mentos India
Shares: 902
Likes: 87,789
ABB
Shares: 788
Likes: 2,617
Ketto
Shares: 714
Likes: 2,498
Caratlane.com
Shares: 668
Likes: 61,582
