Union Bank reinvents itself

As a part of its rebranding exercise, the Union Bank of India has launched a new campaign which has been designed by Mudra Communications. As reported earlier, Union Bank has revamped itself and has changed its logo.The campaign was created to given an interpretation of what the bank stands for now. "The campaign shows that there are people who share your dreams and the dreams get stronger when they are shared," said Bobby Pawar, chief creative officer, Mudra Group.