WPP’s Mindshare is the incumbent in the UK, US and other major markets
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The digital campaign uses women’s cricket to highlight sisterhood, positioning the skincare brand as a long-term ally to collective ambition.
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Her remit includes elevating brand visibility, sharpening the company’s value proposition and showcasing its advanced AI capabilities.
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The new syndicated product aims to bring consistency and transparency to OTT viewership measurement for India’s media, advertising and content ecosystem.
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The appointment expands Three Fourth Solutions’ education portfolio, with a focus on social media, content and integrated digital campaigns.
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