Campaign India Team
Feb 15, 2018

Unibic awards media duties to Mindshare

The account was won post a multi-agency pitch

Unibic awards media duties to Mindshare
Post a competitive multi-agency pitch, cookie brand Unibic has awarded its media duties to Mindshare.
The mandate involves handling the media strategy, planning and implementation across all media in India. The account will be handled out of the Mindshare Bangalore office.
Nikhil Sen, managing director, Unibic Foods said, “We were looking for a seasoned and versatile partner who will work towards building our brand and taking it to the next level. We are confident that together we will be able to reach our desired goal.”
Prasanth Kumar, CEO, Mindshare South Asia said, “We look forward to working with the team on their strategic marketing initiatives to deliver their business outcomes and strengthen the brand’s position in the cookie category.”
Campaign India

Related Articles

Just Published

8 hours ago

Google is not killing ID solutions, but has ...

The company's overnight announcement that it would not support ID initiatives led to shock and misunderstanding. Industry experts weigh in on what it really means, and what Google's true motivations are

13 hours ago

Iodex UltraGel brings painless testimonials to life 

Watch the films conceptualised by Leo Burnett here

15 hours ago

Live blog: News updates - week of 1 March

In the news: Fast&Up, Organic India, Tute Consult

18 hours ago

Adventures of Baldy and Beardy: An introduction

Starting 8 March, follow the adventures of a writer who is sarcastic and brave on social media along with a gifted artist