Post a competitive multi-agency pitch, cookie brand Unibic has awarded its media duties to Mindshare.
The mandate involves handling the media strategy, planning and implementation across all media in India. The account will be handled out of the Mindshare Bangalore office.
Nikhil Sen, managing director, Unibic Foods said, “We were looking for a seasoned and versatile partner who will work towards building our brand and taking it to the next level. We are confident that together we will be able to reach our desired goal.”
Prasanth Kumar, CEO, Mindshare South Asia said, “We look forward to working with the team on their strategic marketing initiatives to deliver their business outcomes and strengthen the brand’s position in the cookie category.”