Campaign India Team
Mar 06, 2012

UltraTech Cement appointed Rajasthan Royals’ principal team sponsor

The cement brand has been associated with the Rajasthan Royals since 2008

UltraTech Cement appointed Rajasthan Royals’ principal team sponsor

 

UltraTech Cement has been reappointed as the principal team sponsor for the Rajasthan Royals. The cement brand has been associated with the Royals since the first season of the IPL. UltraTech was the principal team sponsor in 2009 and 2010 while it was an on-ground partner in 2008 and 2011. 
 
Commenting on the association with UltraTech Cement, Raghu Iyer, chief executive officer, Rajasthan Royals, said, “We are extremely delighted with the continued association with UltraTech cement. They have been true partners and have extended their support to the Royals throughout our journey in the IPL so far. I would like to express heartfelt gratitude to UltraTech Cement for reposing their faith in the Royals and I hope we can win together this season.”
 
O P Puranmalka, business director, UltraTech Cement, said, “Cricket in India is truly a national game, transcending geography, age and gender. And when two brands that share similar values come together, it is sure to be a winning combination! Rajasthan Royals in their previous IPL editions have stood for inspired leadership, innovation and professionalism. Driven by a team of Professionals and strategic thinkers, UltraTech, as a Market Leader and a champion brand, places great emphasis on all of these attributes too.”
 
Shilpa Shetty, Rajasthan Royals, added, “We are very pleased to have UltraTech Cement as the Royals’ Principal Team Sponsor. I am confident that with their support, the Royals, under a new captain and with the exciting new additions to our squad will be able to give our fans a lot to cheer about this season. As a tribute to our home city we have also designed a new training jersey.” 
 
Source:
Campaign India