Interactive Avenues has won the social media mandate of the IPL team Rajasthan Royals. The account was won following a multi-agency pitch and the mandate includes strategising and executing video-first content.
Rajasthan Royals is looking to create a brand positioning before the Indian Premier League 2020.
Stuart Cope, head - digital, Rajasthan Royals, said, “We welcome Interactive Avenues to the Royals family. The team is quite innovative and extremely driven in their approach. We are confident of their expertise to effectively channelise our digital narrative, to reach out not just to Royals fans but cricket fanatics globally, through entertaining content and deeper digital integrations."
Amardeep Singh, CEO, Interactive Avenues, said, "We are excited to be working with the Rajasthan Royals, the team that believes in the digital-first approach to reach out to their fans. We look forward to leveraging our experience and sharing some disruptive ideas to scale up brands online presence further. Look forward to an exciting inning with the Royals.”