Campaign India Team
Jan 06, 2020

Interactive Avenues to handle Rajasthan Royals' social media

Account won a post a multi-agency pitch

Rajasthan Royals wants to renew its connect with the current fan base and acquire new supporters and audiences
Rajasthan Royals wants to renew its connect with the current fan base and acquire new supporters and audiences
Interactive Avenues has won the social media mandate of the IPL team Rajasthan Royals. The account was won following a multi-agency pitch and the mandate includes strategising and executing video-first content. 
 
Rajasthan Royals is looking to create a brand positioning before the Indian Premier League 2020. 
 
Stuart Cope, head - digital, Rajasthan Royals, said, “We welcome Interactive Avenues to the Royals family. The team is quite innovative and extremely driven in their approach. We are confident of their expertise to effectively channelise our digital narrative, to reach out not just to Royals fans but cricket fanatics globally, through entertaining content and deeper digital integrations."
 
Amardeep Singh, CEO, Interactive Avenues, said, "We are excited to be working with the Rajasthan Royals, the team that believes in the digital-first approach to reach out to their fans. We look forward to leveraging our experience and sharing some disruptive ideas to scale up brands online presence further. Look forward to an exciting inning with the Royals.”
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

60% of millennial, Gen Z transactions fulfilled via ...

‘The Next Normal: The Rise of the Contactless Economy' study looks at impact of a contactless world on consumer behaviour

1 day ago

Reddit launches in-house agency to help brands tap ...

KarmaLab will offer workshops and insights for brands from Reddit users

1 day ago

Blog: Biden admin ropes in McDonald's to drive ...

The author suggests that the Government of India could also reach out to companies that have large rural outreach to help carry vaccine messages on their packaging