DCMN India has bagged the media mandate for Truecaller, the global communications app.
The account was won following a multi-agency pitch.
The mandate includes managing the company’s TV media duties across different markets and
The account will be handled from DCMN’s Gurgaon office.
Truecaller is all set to launch its new TV campaign, which aims to communicate its new
features that positions it beyond just a caller ID app.
Manan Shah, director marketing - India, Truecaller, says, “Over 150 million people use Truecaller in India alone, primarily to know who is calling. Over the last year Truecaller has transformed into a complete communication suite with video calling, a unique instant messaging utility called Flash and integrated UPI based payments and banking features. This is a story worth telling to our users so that they can find all these features in their most-loved app, without the need to use multiple apps.”
Bindu Balakrishnan, country head, DCMN India said, “The idea of integrating video calling, payment and instant messaging into the app solves multiple purposes for any consumer. While awareness and downloads are already high, the brand is now looking at performance metrics as its main KPI for the upcoming TV campaign. We are looking at running a highly optimised media campaign for Truecaller.”